I am not much of an alcohol drinker, but interesting behaviors always get my attention… specifically why PBR is so popular. It’s not even really that good, honestly, I don’t drink a lot so if I can drink a lot of something with no adverse or enjoyable effects it must not be all that great. Apparently I am not the only one suffering from this conundrum, as The Society Pages has a write up on The Resurgence of PBR – even giving a nod to Atlanta’s own ‘Sloppy Seconds‘ parties, which like a number of events in Atlanta, proudly sports sponsorship from the brew. It is definitely a pervasive brand at a number of the events I attend around town, especially at and around the area of MJQ Concourse – home of ‘Sloppy.’ Moreover, I would be lying if I claimed I had not drank my fair share as well. Personally, when it comes to watered down flavorless American beers, I’m a sticker for good ole Budweiser, but as I’m sure most people who know me can attest — it’s pretty rare to catch me drinking at all.
TweetPBR capitalizes on the perceptions of the brand while engaging in or working companies who engage in many of the practices that those who repopularized it were rejecting when they switched to PBR in the first place.